Expertise
There are many uncertainties in business - from changing technology, to shifting customer needs, to emerging competition.
>> Making the Best Strategic Move
Business leaders work to continually assess their changing business environment and make strategic choices that deliver the best possible outcome for their company. To maximize the outcome of their strategic decisions, however, executives must carefully consider the expected actions of other players in the market.
>> Considering Player Preferences
The preferences of other influential players can strongly impact the success of any strategic decision you make. They can render your strategic direction unattainable or make the success of your decision unstable or uncertain. Even the most talented executives have difficulty assessing the strategic business preferences of other influential parties, or the possible sequence of actions they may take.